Support You Can Call on Anytime: A Foundational Pillar of FieldReveal.
How real people, hands-on help, and deep ag knowledge make all the difference.
In the fast-moving and ever-changing world of ag technology, many companies offer various tools. Few offer true partnership. That’s why FieldReveal makes customer service and support a foundational part of who we are.
"Differentiation in the precision ag space can be hard to see on the surface," says Nick, FieldReveal’s President and COO. "Many companies offer some form of zone or grid management, Rx writing, and other data management tools so I always look at customer service and support being critical to our business in that it is something we can very easily control in how we work with our customers. By having on-call staff, remoting into computers, validating files, and knowing how to run monitors, we do what we can to make sure our partners get their jobs done."
Support That’s Built for Ag Retail
At FieldReveal, support matches the fast pace and pressure of ag retail. Nick says, “We work when ag retail works.”
Nick highlights the challenges retailers face, including “the time constraints agronomists and producers are under, as well as the logistical difficulties ag retailers face when trying to get fields applied and coordinating operations.”
To meet these demands, FieldReveal’s team provides hands-on support in many ways. One example, as Nick explains, is, “There is a functional breakdown from equipment manufacturers and dealers providing the adequate training and education to the equipment operators which is why FieldReveal invests time in monitor training, so our team knows how to run them, what buttons to push, and how to navigate the system. This ensures we better support our partners in the field.”
This personalized, flexible support reflects the company’s core values. Nick emphasizes, “It’s who we are. We genuinely care. We have a lot of compassion and empathy for our partners.”
More Than a Vendor…A True Partner
Nick explains that “there is an extremely large difference between a partner and a vendor. A vendor looks at the relationship from a single side, asking what’s in it for me. They focus on sales goals, user rates, or acres enrolled and do not think about the big picture or long-term vision.”
FieldReveal takes a different approach. “We always take the stance of being a partner. We don’t use the word Partner lightly. Partner means we focus on the true needs of our partners and find ways to provide those needs. We identify the objectives and goals they have.”
FieldReveal’s goals and objectives intentionally align with those of its partners, recognizing that the company’s success depends entirely on the success of its customers. By focusing on being a partner instead of a vendor, Nick says, “we understand the value chain from producer to retailer and back. That ultimately has the best benefit for everybody involved.”
Why Education Is Core to Support
Nick shares a key idea: when users fully understand the technology, they develop real passion for it. He explains, “You can’t expect an ag retailer, agronomist, or grower to get excited about a product if they don’t understand it.” For FieldReveal, education means helping users understand the platform so they can move forward with confidence.
Our training goes beyond one size fits all. Nick says, “Where do we need to focus our efforts? Who needs to be involved? How does using FieldReveal impact other systems in their organization? We don’t train on processes that don’t fit their workflows.” This ensures training meets each partner’s unique needs.
We provide both methodology training and hands-on learning. Sessions happen in the office and out in the field where users analyze soil cores and discuss zone management. These often create “light bulb moments” that deepen understanding. Partners frequently comment on how knowledgeable and passionate our team is.
This approach builds trust and leads to higher adoption rates by making users confident and invested in the technology.
Real People, Real Passion
FieldReveal’s Mapping Center is staffed with people who have real agriculture experience and understand the questions and challenges agronomists face. Nick explains, “Everybody that’s on the FieldReveal team has in some way a background in ag, so they understand the questions and the use cases that come in and they can answer their questions appropriately.”
When users call, they get immediate, knowledgeable help, not automated systems or long waits. Nick shares, “When I travel and talk to our partners in ag retail, a common comment I hear is how much they enjoy working with the team in the Mapping Center. They tell me, I really enjoy working with the team in a mapping center. Those guys are awesome. They always answer the phone.”
The team’s passion for agronomy is clear. Nick says, “Our team really has a lot of passion for what they do and I think that is evident.” This connection builds trust and encourages users to reach out confidently, helping them get the most from FieldReveal’s tools.
The Trust Factor
Trust is key in FieldReveal’s relationships with agronomists and co-ops. Nick explains that an agronomist’s reputation is on the line with every recommendation. “If a technology doesn’t work, the producer sees that as the agronomist’s mistake.” That’s why FieldReveal stays transparent. “We don’t operate as a black box. We explain how zones are made, why soil samples are taken, and why certain satellite images are chosen.”
This transparency helps agronomists confidently share the science behind their decisions, building trust with growers.
FieldReveal also builds trust with ag retailers by understanding their goals and working closely with them. Nick says, “By listening to what the ag retailer needs and developing the right tools, that’s where trust is built, and everyone becomes successful.”
Trust is essential to FieldReveal’s long-term partnerships and success.
Final Word
FieldReveal is more than just a technology provider. By combining strong customer support, tailored education, and a genuine understanding of agriculture, the company builds lasting partnerships with agronomists and retailers. This focus on transparency and trust helps users feel confident in their decisions and encourages long-term success for everyone in the value chain. FieldReveal’s commitment to being a true partner makes all the difference in the precision ag industry.
Get Started Today
Discover the difference a true partner can make. Visit us at www.fieldreveal.com or call (605) 882-4214.
